Target Audience Profile

Amy is 18 years old, she enjoys going out with her friends and partying. She finds it important that she has a good social life and she enjoys being young and free. She spends her summer attending different music festivals across the UK. Amy and her friends favourite part of a festival is the dance tent that features house music. It is now a popular genre of music for younger people and is a fast growing industry for DJs and MCs.
Amy now has a full time job and therefore enjoys attending a wide range of musical events on the weekends. She tries her best to see all house DJs when they make special appearances at different venues.
She saves her money so that she can afford to keep up with her obsession with dance tents and house music.

Seventeen and Marie Claire

 Seventeen magazine is aimed at a younger audience and we can see this through the use of the word 'Teen' in the title and the bright colours that co ordinate with the mast head and the cover models lip stick. There is a lack of text on the cover and it is focussed more on the cover model that is Rihanna. This shows that it is appealing for a younger audience as her music is widely listened too by young teenage girls and woman in their 20s.

The Marie Claire magazine has a more sophisticated edge to it as the cover uses more downcast colours. The khaki colour used for the text and as the cover models jacket is usually associated with wealth and class and this would therefore give off a clear message as to who the target audience is. They use more text on the cover of Marie Claire showing that it is aimed at those who are interested in reading articles. Therefore some may assume that this is appealing to middle-aged woman who are middle class.

Summary of lesson

During this lesson, we viewed the different types of demographic and physcographic profiles. This would help us segment our target audience and choose different qualities we will include in our magazine.
Demographic segmentation is splitting up a market depending on there age, gender, job, location, marital status, educational level, income and nationality
Physcographic segmentation is splitting up a market by their opinions and common activities. This is a more useful way of developing a target audience as it would be more accurate for a group to have the same interests and want to purchase the same magazines.
We analysed the target audiences of two different magazines and determined what it was about the magazine that made them appealing to different audiences. We can use this to relate to our own magazine when choosing our target audience.
Further on in the lesson, we looked at different types of social classifications in the UK and identified what magazines appealed to different classes. We learnt that advertisers and media producers tend to refer to these categories as A B C1 C2. This can be used by marketers to determine target customers and their characteristics.
Here is an example of the social classifications in the UK.

Semiotic Analysis of Wonderland

Semiotic Analysis of NME

Contents Page preliminary task

 



For my contents page, I have used the same font as there is on the front cover, showing a fluent design throughout the magazine. If I were to do this again I would insure I took images to put onto the contents page and I would also use a smaller font so there was room for other images and perhaps slightly more text.

Choosing a cover photo

I had two photos to choose from of my chosen cover model, with both photos I would have had to crop out the background and insure the photo was a mid shot and not a full body.
The first photo shows my cover model smiling in an outdoor environment with the light reflecting, this is a warm and friendly photo. The model is also wearing smart uniform with a blazer and this promotes the idea that the magazine is for those who wish to be well presented.
My second photo shows two well dressed students smiling, however the way in which they are standing does not show pride in the school as much as the first photo and is more relaxed. Due to the first issue of my magazine being about outstanding Ofsted results, I am going to choose the first photo where the school logo is prominent and neat.
When I edited the first photo to be my final image. I edited and blended out the background so that the image was more focussed on the cover model. I also cropped the image to be a mid-shot of the model as asked in the preliminary task.

Final Front Cover

I have chosen this as my final magazine cover because it is friendly but simplistic. I blended in the photo and the background so there was an emphasis on the text rather then the cover model. It is still clear however that the cover model is happy and friendly.

I put a quote from the cover model as the cover line to give a quick summary of how the student finds the school. This makes it more personal to the readers and would make the magazine be conveyed as interesting.

The puff on my cover is to attract customers to want to read about reports given by Ofsted. It is a highly respected rated for parents.

Planning for photoshoot

For my photo shoot, I plan to use a student who is aged roughly 14 who is entering into their GCSE year. This is because it shows the anticipation for  young student to enter into the two most important school years in secondary school. I also chose this age period because GCSEs are sat by everyone when going through secondary school and could therefore be a relatable topic to a target audience.

For the photo shoot I will use an iPhone 6 Plus as the quality of the image will be a lot better and it easy to transfer the photos onto the computer once they have been taken.

The student will be wearing a blazer and shirt of St Gregory's school to show an example of a smart and well dressed student. It will also convey someone who is caring of their appearance and wants to be a good representative of their school.

The facial expression of the cover model must be smiling and excited to suggest that they are eager to start their school year as an older student with more responsibility. Also, if their smiling it gives off a warm feeling for the magazine and would encourage customers to purchase the magazine.

Deconstruction of a heat magazine

Heat magazine is renowned for its up to date gossip columns and juicy celebrity stories. It is published by a company called Bauer and has a circulation of around 500,00!





The magazine keeps a track of common household celebrities and attract customers using their outgoing headlines and stories.
The primary audience for the magazine is 18-35 year olds. The secondary audience is those who are aged 35-55. The high saturated red colour that is found throughout the magazine is appealing to the target audience as it is associated with danger and love.
There is also a high amount of photos covering the front cover of the magazine which is a key convention of a magazine.