Double Page Spread analysis

How do magazines make money?

How magazines make money?

There are many ways in which magazines can generate money. They have different ways in which they can do this in order to grow their magazine audience and their brand.

Circulation and Subscriptions

Magazine companies usually have the address so they can renew magazine subscription when it’s due. They can also pitch any other magazines they may produce that they think could be of interest to the customers. Meaning they could make the money.

The magazine company must pay the newsstand company for providing space to sell its magazine. Magazines make far more money from subscriptions since they cut out at least one of the intermediaries and get their product directly to the consumer.

Classified Advertising

On the back pages of most magazines, you will see a classified section with want ads. Magazines sell want ads by the word or the line, and the ads can be quite expensive in popular magazines with a large circulation. Even moderate magazines with smaller circulations command large prices for their want ads if they target a specific area or group of people.

 

Other Advertising

The single best way that a magazine makes money is by allowing advertisers to use its unused space throughout the magazine, including the covers and inside front and back cover. It is normal for a full-page back cover ad to run several thousand dollars or more in popular magazines with national coverage. Not only does the magazine make money with this form of advertising, it also fills up the pages by placing ads in space on pages around the story lines. The magazine looks better and its revenue increases

 



 The structural triangle shows the factors that form the base model when media producers try to sell their product. The three different main factors of the triangle make up the ways in which a magazine can grow and become better known within the industry.

Video Questionnaire

 

This video shown is where I asked simple, effective questions to two girls who fit my target audience. They gave me their opinions so I can now relate it to my magazine and improve it where appropriate.

Challenges facing the magazine industry

 

Within the recent decades, there has been an obvious change in the way people receive information. This has had a knock on effect to industries such as magazines.

The publishing industry is starting to struggle. It has been pushed to the side by the digital revolution and didn't move fast enough to respond to the huge consumer behavioural shifts it faced.

There has been big challenges facing publishers as readers have been increasingly seeking free content. This is now commonly done online with news services and artist promotion through social media.

Print circulation has declined largely as it is no longer the most popular way of learning about music artists and gaining an insight to their personal lives. Some brands are trying creative ways of gaining lost customers, but others will reluctantly admit that neither apps nor social channels are delivering the cash flow that they need to keep going.

There are different ways in which magazines can respond to the shift in the market.

As we move from print to a digital future, it will be vital that the industry also change their editorial process where all their magazine content can be accessed through multiple channels. Publishers will also need to start looking at their current staff skills and see if they can adapt their staff to keep up with the constantly changing needs and requirements of their market.

Below, I have included a graph which shows clearly the huge decline of purchased magazine sales from 2000 to 2010. Since 2005, there has been a constant deterioration of sales and his is a worrying statistic that needs to be addressed as a matter of urgency by the music magazine industry.

Analysis of a nintendo advert

Seventeen and Marie Claire

 Seventeen magazine is aimed at a younger audience and we can see this through the use of the word 'Teen' in the title and the bright colours that co ordinate with the mast head and the cover models lip stick. There is a lack of text on the cover and it is focussed more on the cover model that is Rihanna. This shows that it is appealing for a younger audience as her music is widely listened too by young teenage girls and woman in their 20s.

The Marie Claire magazine has a more sophisticated edge to it as the cover uses more downcast colours. The khaki colour used for the text and as the cover models jacket is usually associated with wealth and class and this would therefore give off a clear message as to who the target audience is. They use more text on the cover of Marie Claire showing that it is aimed at those who are interested in reading articles. Therefore some may assume that this is appealing to middle-aged woman who are middle class.

Semiotic Analysis of Wonderland

Semiotic Analysis of NME

Deconstruction of a heat magazine

Heat magazine is renowned for its up to date gossip columns and juicy celebrity stories. It is published by a company called Bauer and has a circulation of around 500,00!





The magazine keeps a track of common household celebrities and attract customers using their outgoing headlines and stories.
The primary audience for the magazine is 18-35 year olds. The secondary audience is those who are aged 35-55. The high saturated red colour that is found throughout the magazine is appealing to the target audience as it is associated with danger and love.
There is also a high amount of photos covering the front cover of the magazine which is a key convention of a magazine.

School Magazine

Within this school magazine, they have used certain magazine conventions to make it attractive to certain readers.
A usual convention on a school magazine would be a young child. This magazine uses this and is clearly aimed at parents due to the Masthead. By having a bold title with the name of the audience, immediately, parents are going to want to read into what the magazine is about

OK Magazine Conventions

Magazines published by companies such as OK show clear features on their front page to insure they attract a large audience.

Cosmopolitan conventions

Cosmopolitan is a well known fashion magazine that strives on getting a new younger generation interested in fashion. They include interesting articles which are given exciting headings found on the front page of the magazine. Each edition uses interesting magazine conventions to insure they intrigue their target audience.

My first post

This is my first experience using blogger as I have never made a blog before. I am starting my AS Media course this year and I am very apprehensive to how I will do.