Summary of lesson

During this lesson, we viewed the different types of demographic and physcographic profiles. This would help us segment our target audience and choose different qualities we will include in our magazine.
Demographic segmentation is splitting up a market depending on there age, gender, job, location, marital status, educational level, income and nationality
Physcographic segmentation is splitting up a market by their opinions and common activities. This is a more useful way of developing a target audience as it would be more accurate for a group to have the same interests and want to purchase the same magazines.
We analysed the target audiences of two different magazines and determined what it was about the magazine that made them appealing to different audiences. We can use this to relate to our own magazine when choosing our target audience.
Further on in the lesson, we looked at different types of social classifications in the UK and identified what magazines appealed to different classes. We learnt that advertisers and media producers tend to refer to these categories as A B C1 C2. This can be used by marketers to determine target customers and their characteristics.
Here is an example of the social classifications in the UK.