How did you attract/address your audience?

I attracted my audience by a range of features in my magazine. It also insured that my magazine was current and interesting.

Firstly, I used informal language to address my audience, as it is the best way to grab their attentiveness. By using a language more suited to the younger age group, it helps them relate to the magazine and understand it better than if it was very formal. It also makes the text that is featured on all my pages more less boring and long winded to read. I used some forms of slang in the magazine to make the text seem recognizable to the audience. By including slang it can make my target audience want to read it as they may think that a cool hip person has written it. It brings a more desirable factor to my magazine as a whole.

The font I have used is very distinctive and alternate which could make my audience be attracted to it. The text I used was big, bold and ranging in colours to make it stand out above other magazines. Alongside this, the contents in my magazine reflect the results I got from my questionnaire. I have added exclusive interviews with well-known pop artists and have added important information such as dates for festivals. I have also included a chance to win tickets to an up coming festival to give an element of competition to my magazine. This range of content should definitely attract my target audience to my magazine as it makes the magazine stand out from the other market competitors.

The images I have used should engage the audience, as on the front cover there is an image of a teenager, which is roughly around the same age group as the target audience, and she is looking directly into the camera at eye level addressing the audience. This is a convention technique and can be seen in many popular magazines; therefore I have reason to believe it will work for me.

I have also included images from the popular artists and music festivals such as ‘V Festival’ so this should help draw in consumers when they are viewing magazines in a retailer or online. The large image in the right of the double page spread also attracts the audience to the magazine as it is in your face when flicking through the magazine briefly. The article in the double page spread is split into a column to look like there is less text than there actually is. I did this so that the readers can be more enthusiastic to read it.

Overall the way I have organized my images, text and layout should draw people in. I tried to keep the focus of the magazine very consistent throughout my product so that I get the attention of a mass market and prevent any limitations.