The publisher that I would use to publish my magazine would be Times Inc. Media. The reason for this is that they are one of the leading media institutions in the UK, and also music magazine brands such as “NME magazine” use them as their publisher, this is a magazine that my target audience would read and therefore this media platform could be useful in reaching a wider audience.
Times Inc. Media is a very well-known publisher, 26
million adults in the UK read a magazine published by them. By using them to
publish my magazine I will be able to rely on them and know that they will be
doing the best at advertising for my magazine. Also, because they are a large
and well known company, there should be more advertisement options. It may also
be both easier and cheaper to advertise with help from such a big media
institution.
The kind of distribution methods that I would be using would
firstly be the most common way. This is putting physical copies of the magazine
in various popular retail shops for example, WH Smiths and Newsagents. This is
so that I reach all of my target audience as most people who want a magazine
still goes straight to the shops.
Nowadays,
big chain supermarkets such as Tesco and Morrison’s are becoming the main
sellers of magazines and are the first place people now go to buy magazines.
This is why I would make sure to distribute my magazine to supermarkets to get
the most people seeing and buying my magazine as possible. I would also however
have visual copies of my magazine online and use Internet distribution as this
is a rising social trend and online media is gaining popularity over retail
stores at a fast rate.
( http://image.slidesharecdn.com/timesinc-150425111941-conversion-gate02/95/times-incuk-institution-1-638.jpg?cb=1429960810 )
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