Plan for my photoshoot- Front Cover

My Photo shoot

For my photo shoot, I have arranged for two potential cover models to come to my house and I will use my camera to take photos of them in front of a screen. I will also use studio lights to exaggerate the face of my model.

Models

I have two potential models for my magazine. This is two girls who are all within the age range of 15-17. This means I can take a range of different shots using my models and can have a wider choice when it comes to deciding my Cover photo, contents page photo and my double page spread photo.

Make up and Clothing

For the hair make up and clothing, I will have the girls wearing ripped jeans to symbolise the youth and trendy side of the teenage age group as these are a current fashion trend of my target audience. Also, I will make them wear pink headphones that may feature on the front so I can show the link of colour when I start to edit text on my cover. The make up will be subtle but glamorous to attract girls to find out more about how to get the latest styles of hair and make up.

 

Different image suggestions

The front cover will include my model wearing bright headphones and looking happy whilst listening to her music. They will have facial glitter which is common festival make up and can highlight the theme of festivals which will be my double spread feature. Therefore it will show the correlation between the cover line and model which will also be my double page spread. I want my model to try a rang of poses including one of her looking back over her shoulder. This will emphasise her power and authority as a girl. I will then try other angles of her sitting and looking happy whilst being relaxed listening to her music.

Another style of photo will include a model holding a iPhone over her mouth. the iPhone will have a picture of a mouth with a mouth doing a different pose. This would show the youth of the magazine as an iPhone is a common phone used by all teenagers and is popular.
Lastly, I would like to try a close up of my models face with her holding a disposable camera. This as a prop is relatable to my target audience who have attended festivals and would be intrigued to read more about them. This could be effective as it will feature a prominent prop yet still be able to portray a happy girl.

Mock Magazine

 





I chose this theme as my mock up magazine as I wanted to promote the magazine to a teenage audience. The girl on my front cover is a model photo I found online and is a perfect example of who my target audience is. She has a pair of headphones on proving she enjoys music and is sitting in a position where she looks relaxed. This promotes the idea that music is enjoyable and can encourage people to be chilled.

Also, the use of colour was thought about when I created this mock up. I matched the pink colour of the headphones and accessories of the cover model to the puffs, tagline and outline of the mast head. This means that the magazine can look more professional and I will make sure this is done again when creating my final cover. The link of colours is important because it shows that thought has been put into the way that the magazine was created. Giving it a more professional look.

When creating my double page spread, I want to insure that my entire magazine has a on-going theme and does not become confused and unfocused. I must insure that there is a clear link between the model on the front cover and the model featured on the double page spread. I believe the use of a younger girl who will be similar to my ideal entity, could be very effective in making my magazine attractive and sell well once it has been launched. Therefore I must consider this when planning my official photo shoot for my magazine.

Another feature I will need to focus on when creating my contents page is the fonts used. The font of the mast head is effective as it is unique but still on the simple side. However, I think the colour and border of my mast head needs to be reviewed so it suits the wants and requirements of my target audience. Also, I think the font of the text on the rest of the front cover mock should be reviewed to make it stand out more and give an appealing element to the information it is showing.

Challenges facing the magazine industry

 

Within the recent decades, there has been an obvious change in the way people receive information. This has had a knock on effect to industries such as magazines.

The publishing industry is starting to struggle. It has been pushed to the side by the digital revolution and didn't move fast enough to respond to the huge consumer behavioural shifts it faced.

There has been big challenges facing publishers as readers have been increasingly seeking free content. This is now commonly done online with news services and artist promotion through social media.

Print circulation has declined largely as it is no longer the most popular way of learning about music artists and gaining an insight to their personal lives. Some brands are trying creative ways of gaining lost customers, but others will reluctantly admit that neither apps nor social channels are delivering the cash flow that they need to keep going.

There are different ways in which magazines can respond to the shift in the market.

As we move from print to a digital future, it will be vital that the industry also change their editorial process where all their magazine content can be accessed through multiple channels. Publishers will also need to start looking at their current staff skills and see if they can adapt their staff to keep up with the constantly changing needs and requirements of their market.

Below, I have included a graph which shows clearly the huge decline of purchased magazine sales from 2000 to 2010. Since 2005, there has been a constant deterioration of sales and his is a worrying statistic that needs to be addressed as a matter of urgency by the music magazine industry.

Analysis of my questionnaire results

I asked 13 questions to a group of people through the social media site Facebook. This is so that I have a wide range of different opinions and can see who I should aim my magazine at and the price and genre I should focus on.
The first question asked how old the person taking the survey was, this meant I could see the links between people of the same age for the other questions and work out the favourite opinions of my target audience of 16-20 year olds.
The second question asked the gender so this could also help me see who my magazine would appeal to more and if there was a different in favourite music genre depending on the gender of the person.
I then asked a simple question of whether someone reads a magazine regularly or not. This helps me understand what age range and genre is more likely to read a magazine and purchase one on a regular basis. The results for this was that an older audience is less likely to buy a magazine then a younger audience, however, there was very little male users who purchase magazines.
I then asked for the type of magazine they favoured. I gave a selection of 6 popular music magazines so that I could see what type of magazine I should base mine on. It showed that many of the younger audience preferred NME and Vibe as their favourite magazine. There was no choice of Classical magazine showing that this genre of music would not be useful as a feature in my magazine.
This linked in with the question of their favourite genre of music, by asking this, I could see that House was the most popular among teenagers and my target audience chose drum and bass, pop and house as their three most popular music types. I can therefore use this information to add into my magazine and make it appeal to the majority of young people.
I asked the question of my audiences favourite colour and their favourite high street brand so that I can feature these certain things in my magazine. By incorporating the favoured colours and styles of my intended audience, I can form a magazine that is user friendly and appealing to a wide range of people.
Furthermore, to gather more personal information about my audience I asked how they listen to their music and how many gigs they attend on a yearly basis. From this, I can gather the types of personalities they have and whether they are out going or more shy and preserved. This could be reflected on the image of my magazine and how I promote it to my audience.
I insured to ask a question on pricing on the survey as this is important for the marketing of my magazine. By asking about price, I can see where my own magazines finances should be aiming in order to make a good profit yeah still be reasonably priced so many people are interested in buying it. The younger audience answered that they would spend slightly less on a magazine compared to the older audience, however they are more interested in buying the magazine, therefore I know to market my magazine in the range of roughly £2 each.

Questionnaire for my target audience about their use of music magazines

Analysis of a nintendo advert