Within the recent decades, there has been an obvious change in the way people receive information. This has had a knock on effect to industries such as magazines.
The publishing industry is starting to struggle. It has been pushed to the side by the digital revolution and didn't move fast enough to respond to the huge consumer behavioural shifts it faced.
There has been big challenges facing publishers as readers have been increasingly seeking free content. This is now commonly done online with news services and artist promotion through social media.
Print circulation has declined largely as it is no longer the most popular way of learning about music artists and gaining an insight to their personal lives. Some brands are trying creative ways of gaining lost customers, but others will reluctantly admit that neither apps nor social channels are delivering the cash flow that they need to keep going.
There are different ways in which magazines can respond to the shift in the market.
As we move from print to a digital future, it will be vital that the industry also change their editorial process where all their magazine content can be accessed through multiple channels. Publishers will also need to start looking at their current staff skills and see if they can adapt their staff to keep up with the constantly changing needs and requirements of their market.
Below, I have included a graph which shows clearly the huge decline of purchased magazine sales from 2000 to 2010. Since 2005, there has been a constant deterioration of sales and his is a worrying statistic that needs to be addressed as a matter of urgency by the music magazine industry.
No comments:
Post a Comment